Event organisers
Empty chairs, silent vendors
You booked the venue and built the agenda. But registrations crawl, sponsor conversations stall, and your team is manually chasing attendees three months out. Spend goes up. The room stays half empty.
GTM systems architect / Tunis, working worldwide
Pipeline is not a marketing problem.
It is an infrastructure problem.
I build outbound revenue systems for B2B SaaS, AI companies and event organisers, engineered so every message reads like it came from inside your industry rather than from a marketing team.
Outbound system
Live
Every layer transfers to you at handover
$40K
Closed from one cold outbound system
200+
Delegate passes for a U.S. healthcare summit
130
Paid users in a 90-day GTM sprint
40+
Projects delivered across three continents
THE STACK BEHIND EVERY SYSTEM
Instantly 
Smartlead 
Apollo.io 
Clay 
Sales Navigator 
HubSpot 
Pipedrive 
Attio 
ZeroBounce 
GlockApps 
Calendly 
Google Workspace 
Namecheap 
Python What I fix
The same problem, wearing different clothes
Empty rooms and empty pipelines have the same root cause: no outbound system underneath.
SaaS and AI founders
Product ready, pipeline empty
The product works and early users like it. But there is no ICP definition, no sequences and no CRM discipline, so growth depends entirely on referrals and luck. You are one quiet month from panic.
Both
Starting from zero, every time
Every campaign is rebuilt from scratch. Lists in spreadsheets, messaging improvised, no deliverability setup, nothing documented. Nothing compounds, because nothing was built to last.
Services
Systems, not campaigns
Nine engagements across three stages of the same idea. Every one ends with you owning the full infrastructure, permanently.
Build Systems created from zero and handed over. 3 Operate Ongoing execution, run week to week. 3 Foundations Targeting, data and the model underneath. 3
Event Outreach System
Three acquisition tracks running in parallel on one system: delegates in the room, vendors paying for access to them, and speakers credible enough to make both show up.
On request 8 to 12 weeks before doors open
Details
Full GTM System Build
ICP, lead sourcing, sending infrastructure, sequences, LinkedIn layer, CRM and reporting, assembled as one connected system rather than six disconnected tools.
On request 90 days
Details
Fractional GTM Operator
Ongoing operation of the whole system: sourcing, campaigns, testing, CRM hygiene and monthly reporting, with a named owner who is accountable for the number.
On request Rolling, 30 days notice
Details
The system
One machine, not six disconnected tools
Research and data feed the engine. The engine drives every channel. Everything writes back to one record, so you can always answer where a meeting came from.
Research ICP, personassignals, triggers
Data Verified accountsand contacts
Engine Sequencing and timing
Channels EmailLinkedInPhone
CRM record Every touch logged
Reporting Source attribution
Method
Three phases. One outcome.
Every engagement runs the same sequence, so you always know exactly where the system stands and what happens next.
01
Infrastructure and targeting
Domains, DNS, mailbox warmup, deliverability monitoring and CRM architecture. Then the thinking: ICP definition, persona research, account lists, and messaging built from how your buyers actually talk rather than how marketers talk about them.
Dedicated sending domainsICP and persona definitionVerified account listsCRM data model
02
Launch and optimisation
Sequences go live across email, LinkedIn and phone. Every reply, open and objection feeds back into the system. Weak angles get cut, winning hooks get scaled, and reporting shows exactly what is working and why.
Multi-channel sequencingWeekly iteration on reply dataA/B structureDeliverability watch
03
Scale and handover
The system runs at full volume. Then everything transfers: accounts, sequences, playbooks, SOPs and dashboards. Your team is trained to operate it without me.
Full asset transferDocumented SOPsTeam trainingNo ongoing dependency
Engagement arc
- 01 Built
- Domains
- Warmup
- ICP
- Lists
- 02 Live
- Sequences
- Replies
- Reporting
- 03 Yours
- Playbooks
- SOPs
- Training
Every asset above ends up in your accounts
When we are done, you own the system.
Not access to mine. Yours, permanently.
The full methodSelected work
Results with receipts
Five engagements, each one a system that was handed over at the end. Every number is the client's, not a projection.
FacilitiOne Healthcare events Event Outreach
200+ delegate passes, 20 speakers and 30+ vendor calls booked for a closed-door executive summit in Dallas, six weeks before doors opened.
200+ Delegate passes booked
Case study
Read
CyberShield Cybersecurity Full GTM Build
$40K in closed revenue from a cold outbound system built from zero: 12 demos booked and 4 deals closed at a $10K average.
$40K Closed revenue
Case study
Read
ScrubGPT AI SaaS GTM From Scratch
350 signups and 130 paid users in a 90-day launch sprint, starting before the product had any commercial infrastructure at all.
~350 Users signed up
Case study
Read
Vailexa Staffing LinkedIn Outbound
25 discovery calls booked for the CEO from a list of 650 hand-qualified leads, a 1-in-26 conversion from cold.
25 Discovery calls booked
Case study
Read
DesignA11y Design tooling Targeting Fix
400+ users and almost no revenue, until a data-driven targeting fix drove 20+ team and enterprise conversions at near-100% reply-to-paid.
400+ Active users analysed
Case study
Read
Why this works
What you will not find anywhere else
Both sides of the room
Delegate acquisition and vendor acquisition, running at the same time on shared infrastructure. Every other agency picks one side. Filling both is what makes an event work, and it is the engagement almost nobody offers.
You own it forever
No proprietary network you rent access to and no platform lock-in. Every domain, sequence, list, playbook and dashboard transfers to you at handover. When the engagement ends, the system stays.
Built from the inside out
Outreach fails when it sounds like marketing and works when it sounds like a peer. Every message opens with a verified fact about the recipient’s own organisation: their bed count, their capital project, their hiring pattern. Research first, always.
The whole technical stack
DNS configuration, mailbox warmup, deliverability monitoring, CRM architecture, LinkedIn operations, cold calling scripts and dispositions. Not a list and some emails, but the entire machine.
About
From a call center with a broken AC
I grew up in Tunisia, where sales meant a call center, minimum wage, and a script you read until your voice gave out. I worked those jobs as a student and found out something strange about myself: rejection did not touch me. I would get hung up on and play Candy Crush until the next dial. Everyone around me burned out. I just kept going.
Read the full storyYou are not convincing anyone to change their mind. You are appearing in front of someone who already has the problem, with the right message at the right time. That is not charisma. That is research plus consistency.
40+
Projects delivered
4.9
Fiverr rating, Level 2 Seller
3
Years in B2B outbound
3
Languages: English, French, Arabic
3
Continents: US, Europe, MENA
Questions
Before you book a call
How quickly can outbound produce meetings?
First meetings typically land in weeks five to eight of a build. The first month is targeting and infrastructure, including three to four weeks of domain warmup that cannot be safely compressed. Anyone promising meetings in week one is sending from cold domains and borrowing against your reputation to do it.
Do you work with companies outside your listed sectors?
Often. The method is sector-agnostic; what matters is whether the buyer is reachable by email and LinkedIn and whether the deal size supports the effort. Where I am not the right fit I will say so on the first call rather than scope something that will disappoint us both.
What is the smallest sensible engagement?
Lead Research and Enrichment, or a List Reactivation. Both produce something useful on their own and are a reasonable way to see how I work before committing to a full build.
Why are there no prices on the site?
Because the honest answer to what an engagement costs depends on your segment count, your data, the state of your CRM and how much of the work your team already does. A published number would either be wrong for you or padded to cover the worst case. You get a fixed quote after the discovery call, before any commitment.
Do you replace an in-house SDR?
No, and that is usually the wrong framing. I build and operate the system the SDR works inside. Teams that have both consistently outperform teams that have either, because the system handles targeting and deliverability while the person handles conversations.
Who actually does the work?
I do. There is no account manager layer and no offshore team executing to a brief. That is also why capacity is limited and why I keep the number of concurrent engagements small.
What happens to the system if we stop working together?
It keeps running. Domains are registered in your accounts, sequences live in your tools, and the CRM is yours. Everything is documented at handover specifically so that no future decision of yours depends on me being available.
Next step
Ready to build your outbound system?
Start with a 30-minute discovery call. No pitch, just a clear conversation about your pipeline problem and whether this system fits it.
Typically replies within one business day