Case study / Staffing

25 discovery calls for the CEO from a list of 650

Vailexa, a US staffing and workforce services company. LinkedIn Outbound System.

StaffingLinkedInPrecision targeting
25
Discovery calls booked
650
Hand-qualified leads
1 in 26
Contacts to booked meeting

The situation

Vailexa needed qualified discovery calls on its CEO's calendar. There was no time for a slow brand-building play. The mandate was direct: positive replies and booked meetings from cold LinkedIn outreach.

The problem

Staffing is one of the most saturated outbound categories on LinkedIn. Decision makers receive dozens of near-identical recruiting pitches a week and have learned to ignore all of them. Volume alone loses in this market. The only way through is a tighter list and messaging that does not read like the other forty messages in the same inbox.

What was built

  • A hand-qualified lead list of 650 contacts, built strictly against ICP criteria with fit prioritised over volume
  • Customised messaging per segment, written to open conversations rather than pitch services
  • A managed follow-up system with timely, sequenced touches that kept threads alive without turning pushy
  • A direct booking flow routing positive replies straight to discovery calls on the CEO's calendar

Results / Cold LinkedIn outreach

What it produced

25
Discovery calls booked with the CEO
650
Total leads in the list
Roughly 1 booked meeting per 26 contacts
Consistent
Positive reply flow throughout the engagement

Why it worked

Restraint. 650 right people beat 6,500 maybe-people. When the list is genuinely qualified the messaging can be specific, and specific messages get answered. The follow-up cadence did the compounding: most of the booked calls came after the first touch rather than from it.

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