Build / Project
Full GTM System Build
The product works and early users like it, but growth still depends on referrals and luck. There is no ICP definition anyone agrees on, no sequences, no CRM discipline, and no way to tell which channel produced last month's pipeline. This builds the whole thing in 90 days and then hands you the keys.
The problem
Most outbound fails on order of operations, not effort. Teams buy a list and start sending before anyone has answered which segment feels the pain sharply enough to buy from an unknown vendor. Every campaign is then aimed at everyone, which means it is aimed at no one, and the postmortem blames the copy.
WHO THIS IS FOR
- Pre-Series A SaaS and AI founders with a working product and no repeatable pipeline
- Technical founders who would rather build the product than learn deliverability
- Companies whose first sales hire needs a system to walk into rather than invent
- Teams whose previous outbound attempt produced nothing and was never documented
Scope
What is included
Targeting
- Audit of everything already tried, what failed and the actual reason it failed
- Market selection across candidate segments, chosen on pain sharpness and sales-cycle length
- ICP definition per segment: who feels it, who signs, what each cares about
- Persona research grounded in how buyers describe the problem, not how vendors describe the product
- Account list and lead list construction, verified before anything sends
Infrastructure
- Dedicated sending domains, SPF, DKIM and DMARC configured correctly
- Mailbox provisioning and a full warmup cycle completed before launch
- Deliverability monitoring and inbox placement testing across major providers
- Sending tool configuration, typically Instantly or Smartlead, tuned to your volume
Messaging and execution
- Messaging architecture per persona and per segment, built on defensible claims
- Full sequence design across email, LinkedIn and phone where the segment warrants it
- A/B structure defined up front so results are readable rather than anecdotal
- Live campaign operation through the engagement, with weekly iteration on real reply data
CRM and reporting
- CRM architecture in HubSpot, Pipedrive or Attio: objects, pipeline stages, required fields
- Source attribution so every meeting traces back to the account and sequence step that produced it
- Reporting views for pipeline, reply rate, meeting rate and deliverability health
- Documented SOPs and a trained internal owner at handover
How it runs
3 phases
Days 1 to 30, foundation
Audit, market selection, ICP and persona definition, messaging architecture. In parallel the technical layer gets stood up: domains, DNS, mailboxes, warmup and CRM structure. Nothing sends this month, and that restraint is what makes the next two work.
Days 31 to 60, launch and iterate
Sequences go live. Every reply, open and objection feeds back into the system. Weak angles get cut, winning hooks get scaled, and the reporting shows exactly what moved and why. Deliverability is watched daily rather than discovered later.
Days 61 to 90, scale and hand over
Volume rises on the segments that are converting. Then everything transfers: domains, sequences, lists, CRM configuration, playbooks and dashboards, with your team trained to operate it.
Outcomes
What it produces
What you own at the end
At the end you own the domains, the mailboxes, the sequences, the lists, the CRM configuration, the playbooks and the dashboards. Nothing sits inside an agency account you rent access to. If we never speak again, the system keeps running.
Questions
About this engagement
Why 90 days and not faster?
What if we already have a CRM?
Do you write the copy or do we?
What happens after the 90 days?
Proof
This work in practice
$40K in closed revenue from a cold outbound system built from zero: 12 demos booked and 4 deals closed at a $10K average.
350 signups and 130 paid users in a 90-day launch sprint, starting before the product had any commercial infrastructure at all.
Often paired with
Related services
CRM and RevOps Architecture
Object design, pipeline stages, source attribution, workflows and reporting, built so the numbers you look at each week can be trusted.
ICP and Messaging Architecture
Market selection, ICP definition, persona research and a messaging system built on claims you can defend, delivered as a document your whole team works from.
Next step
Interested in the GTM System Build engagement?
Start with a 30-minute discovery call. No pitch, just a clear conversation about your pipeline problem and whether this system fits it.
Typically replies within one business day